Identifying The Change
A rebranding strategy must start with identifying the type of change you need to make. This change can include any number of factors. The changes should be appropriate for your business. If you’re unsure, consider consulting with employees and stakeholders. If you’re not sure what to change, start with a review of your current branding and mission statement.
Choosing A Branding Agency
When choosing a branding agency for rebranding, consider its diversity and experience. The creative team must be familiar with the industry and your target audience, and its process should start with brand discovery. Its portfolio should be representative of its experience and quality. You should also consider the agency’s reviews and testimonials.
The agency should also have a story-based approach to brand creation. Brand history is the core of a business’s identity, and the agency should know how to mobilise the brand’s history to create an inspiring narrative. Additionally, they should have a deep understanding of the fundamental needs of the company. For example, the agency should know the tone and voice of the company’s message, as well as the story of its target audience.
Creating Culture Responsibility
After rebranding, it is important to focus on managing the culture. This is something you will need to do in order to ensure that the change will not have a negative impact on the organisation. By focusing on responsibility, you can connect your brand’s purpose to the people it serves, and to the world.
Creating a culture of responsibility starts with establishing clear expectations for all the leaders. You must ensure that these expectations are communicated throughout the organisation. They should be articulated verbally and in writing.
When planning a rebranding, you need to consider the people who will be affected. You will want to include the opinions of everyone, from employees to customers, so that you can design a marketing plan that appeals to everyone. It’s important to get the entire company on board with the changes.
Rebranding may involve many changes to your business, including a new logo, new products, and a redesign of your website and marketing channels. In addition, you may be changing your services, client base, or business strategy.