Colour

Studies show that people make snap judgments about products or companies in a matter of 50 milliseconds, and colour is a big part of that initial reaction. Your choice of colours, along with shape, texture and font, communicate a first impression that can be lasting.

Colour can evoke an emotion, and your branding and design should be carefully curated to communicate the message you want your audience to hear.

 Shape

There are lots of stats and studies out there that demonstrate how much of a role design plays in business. It’s more than just a visual aesthetic: it’s a powerful tool that can accelerate and amplify your growth strategy, product development, marketing, and customer service.

Design consists of everything that a company produces, including advertisements, interfaces, data displays, websites, and product packaging. Even a great product can be ruined by poor design, so it’s important to invest in good design.

Texture

Unlike colors and shapes, texture can trigger emotions and responses in people in a more sensory way. Think of the feel of your favorite beer label, how smooth it is on your hand or even how rough or soft the paper is on the envelope of your mailer. These experiences leave deeper footprints in our brains, allowing us to form more associations and memories with brands.

This is why it’s important to be mindful of the textures you use in your branding and design. For instance, using sand and noise overlays on your travel company website will immerse your visitors and draw more attention to your brand.